When the opportunity to collaborate with an incredible group on a portrait experience for residents at The Meadows Nursing & Rehabilitation Center presented itself through fellow photographer friend, Lori Prashker-Thomas of ShadowCatcher Photography LLC and non-profit I Picture Hope, I jumped right in.

Reality check from real human insight says that you should put your company in front of your audience with real photos of your work and culture, not stock photos that miss the mark.

It was the sexy voice heard round the world. When American Eagle's latest campaign hit the airwaves, suddenly there was an outrage. The name Sydney Sweeney and the concept of having "great jeans" started making headlines and it got my attention... and seemingly, everyone else's. But, I wasn't viewing so much as a consumer, rather as a photographer, storyteller, and marketer.

We don't always see the "thumbs up", but that doesn't necessarily mean that our viewers don't see us!